Flyer Campaign ROI Calculator

Enter your numbers below to see exactly what your leaflet campaign returns.

Calculate Your Campaign ROI

Fill in the fields below. Hints explain each term.

payments Campaign Costs

local_shipping Total Distribution Cost

What you pay to have the flyers physically delivered to homes/streets.

€

print Total Print Cost

The cost of printing all your flyers (paper + printing).

€

brush Total Artwork / Design Cost

One-off cost of designing the flyer artwork (logo, layout, graphics).

€

groups Distribution & Customers

description Total Leaflets to be Delivered

How many flyers will be distributed in total during the campaign.

auto_fix_high

how_to_reg Estimated Customers per 1,000 Flyers

How many new customers you expect for every 1,000 flyers delivered. Most businesses see between 1 and 20.

/ 1,000

euro Income Details

shopping_cart Average Customer Spend

What a customer pays you on their first visit, on average (the full price they pay — not profit).

€

loyalty Extra Revenue Generated in the First Year Through Repeat Visits (Enter for 1 Customer)

All additional revenue a customer generates through repeat visits over time (e.g. within 1 year). Enter revenue here, not profit.
Example: A customer returns 12 times during the year and spends €10 per visit = €120 total yearly revenue.

€

percent Your Profit Margin

Out of every €100 a customer pays, how much do you actually keep after your costs (food, stock, staff)? A burger restaurant is often around 30–45%.

savings

trending_up Return on Investment

tune Adjust Customers per 1,000 Flyers

0 per 1,000

01530

Drag to see how your customers, revenue and ROI change in real time.

person_add New Customers

remove_circle_outline Total Investment

€0

account_balance_wallet Total Revenue (paid to you)

€0

savings Net Profit (after margin)

€0

price_check Cost Per Customer

€0

currency_exchange Profit per €1 Spent

€0

info Revenue is what customers pay you. Net profit applies your profit margin and subtracts the campaign cost — that's the money you actually keep. ROI is based on net profit.

tips_and_updates What affects your results

Flyer design — a clean, eye-catching layout gets noticed and kept.
Print quality — good paper signals a serious, trustworthy business.
The offer — a clear deal or discount with a deadline drives responses.
Target area — delivering near your business lifts results a lot.
Business type — food, retail and local services convert best.
Timing & frequency — repeated drops build recognition and trust.

redeem What you also get

Brand visibility — your name lands directly in local homes and hands.
Long-term trust — physical flyers feel real and credible.
Local market presence — you own your neighbourhood.
No ad-blockers — a flyer can't be skipped or scrolled past.
Word-of-mouth — memorable flyers get shared and talked about.
Repeat customers — many first-time buyers come back for years.
GPS-tracked transparency — see exactly where flyers were delivered.

insights With LeuvenFlyers GPS-tracked distribution, many businesses get 1 to 20 new customers per 1,000 flyers delivered.